Optimize your engagement
Motivate employees to take action
Our communications approach is designed to inspire employees to actively participate in their benefits, with a focus on:
1. Creating awareness of available products
2. Providing product education and illustrating product value
3. Driving action, encouraging enrollment and full utilization of benefits
4. Promoting ongoing benefit engagement
We use your employee data to put together a recommendation we believe is the best fit for you and your employees. Then, we work with you to refine this recommendation to ensure we are focused on delivering the right content at the right time, complementing any of your existing benefits communication.
We'll partner with you to create the communications and once your sign-off is received, we'll deploy and share results.
Solutions and support beyond enrollment
We’re here to help. Let’s get started!
Contact your account executive or marketing consultant to learn how we can help put a communication plan in place for your employees.
Personalized communication touchpoints
We show up during the moments that matter, meeting employees where they are. We achieve this by providing comprehensive materials that are easy to understand through an array of educational resources and channels. Not only when employees can enroll for coverage as a new hire or during annual enrollment, but all the moments in between.
Below are examples of how we can engage your employees year-round.
Filter tools by employee event
Pre-enrollment
Pre-enrollment email
Sent to eligible employees to prepare for upcoming enrollment, highlighting key plan features and educational resources to help them make an informed decision.
See sample emailEnrollment
Enrollment email
Sent to eligible employees at the start of enrollment, highlighting important dates, key plan features and how to access available tools and resources.
See sample email
Enrollment postcard
Sent to the homes of eligible employees at the start of enrollment, highlighting important dates, key plan features and how to access available tools and resources.
See sample postcardFollow up
Enrollment reminder email
Help employees remember to complete their enrollment process with proactive email reminders sent towards the end of enrollment.
See sample email
Post-enrollment email
Sent to employees who enrolled in coverage during their eligibility window, celebrating them for the action that they took and providing beneficiary designation reminders.
See sample emailNew hire
New hire enrollment email journey
Encourages new hires to make their benefit selections during their initial eligibility window and to utilize available tools and resources to help them find the insurance that best fits their needs.
See sample emails
Personalized new hire enrollment email journey
An artificial intelligence-driven communication offering coverage recommendations and cost estimates directly to employees’ inbox during their initial eligibility window, eliminating guesswork.
See sample emailsOngoing resources
Benefit Scout®
We created Benefit Scout®, an online decision-support experience, to educate employees about and offer step-by-step guidance through their benefits selection process and provide coverage suggestions before they enroll.
Learn about Benefit Scout
Plan summary
Provides an overview of your plan’s information, cost, and enrollment opportunities for employees to access and learn more about their coverage.
See sample summary
Communications calendar
Promotes ongoing financial wellness or product specific newsletter topics, educating employees about the importance of life insurance and the value of their benefits.
See sample content
Educational microsite
Our interactive, digital landing page gives employees access to educational plan documents, tools and resources year-round.
See how it works
Table sign
Promotes the value of supplemental health insurance, with a QR code to additional tools and resources for employees to access.
See sample sign
Employee video
Promotes the ease of using Benefit Scout, Securian Financial's online decision-making tool.
View the video
Pre-enrollment
Pre-enrollment email
Sent to eligible employees to prepare for upcoming enrollment, highlighting key plan features and educational resources to help them make an informed decision.
See sample emailEnrollment
Enrollment email
Sent to eligible employees at the start of enrollment, highlighting important dates, key plan features and how to access available tools and resources.
See sample email
Enrollment postcard
Sent to the homes of eligible employees at the start of enrollment, highlighting important dates, key plan features and how to access available tools and resources.
See sample postcardFollow up
Enrollment reminder email
Help employees remember to complete their enrollment process with proactive email reminders sent towards the end of enrollment.
See sample email
Post-enrollment email
Sent to employees who enrolled in coverage during their eligibility window, celebrating them for the action that they took and providing beneficiary designation reminders.
See sample emailNew hire
New hire enrollment email journey
Encourages new hires to make their benefit selections during their initial eligibility window and to utilize available tools and resources to help them find the insurance that best fits their needs.
See sample emails
Personalized new hire enrollment email journey
An artificial intelligence-driven communication offering coverage recommendations and cost estimates directly to employees’ inbox during their initial eligibility window, eliminating guesswork.
See sample emailsOngoing resources
Benefit Scout®
We created Benefit Scout®, an online decision-support experience, to educate employees about and offer step-by-step guidance through their benefits selection process and provide coverage suggestions before they enroll.
Learn about Benefit Scout
Plan summary
Provides an overview of your plan’s information, cost, and enrollment opportunities for employees to access and learn more about their coverage.
See sample summary
Communications calendar
Promotes ongoing financial wellness or product specific newsletter topics, educating employees about the importance of life insurance and the value of their benefits.
See sample content
Educational microsite
Our interactive, digital landing page gives employees access to educational plan documents, tools and resources year-round.
See how it works
Table sign
Promotes the value of supplemental health insurance, with a QR code to additional tools and resources for employees to access.
See sample sign
Employee video
Promotes the ease of using Benefit Scout, Securian Financial's online decision-making tool.
View the video
Get a glimpse of the Benefit Scout® experience
See how employees can learn more about their insurance options, ask questions and determine their needs.
View a demo