As a mutual holding company, Securian Financial isn’t pressured to deliver short-term stakeholder returns. Driven by our purpose, we focus on servicing the long-term needs of our customers.
Leading group life and supplemental health insurance solutions
We have the right benefits mix
In fact, over 500 employers1 have selected us due to our laser-focus on providing holistic products, innovative administrative technology and exceptional customer service.
Since issuing our first group life insurance policy in 1917, we’ve become the third largest direct writer of group life insurance in the United States.2 We’re a top provider of group life insurance to state governments (15) and have an extensive list of Fortune 500 employer clients, including 19 of the Fortune 100.3
With a progressive mindset and a purposeful commitment to stay ahead of expectations, we’re all in on creating forward-thinking solutions.
Nearly $2.7B in group benefits paid this year
Source: Securian Financial claims information, December 2024.
Commitment to progressive products and services
Life insurance
- Products that offer these benefits include group term life insurance and group universal life insurance
- Streamlined evidence of insurability (EOI) process:
- On-platform (EOI) capabilities
- Eliminated knockout questions related to mental health
- Disability waiver of premium coordination to ensure benefit utilization
- Implementation service
Supplemental health insurance
- Products include: group accident insurance, group crititcal illness insurance and group hospital indemnity insurance
- Family building benefits like:
- Proactive labor and delivery
- Infertility coverage
- BenefitBump
- Emergency transport benefit
To complement both product suites, we offer a comprehensive bereavement support system, Empathy. This provides guidance and care for the administrative, emotional, legal and financial challenges both when preparing for a loss and after a loved one passes away.
Commitment to an exceptional customer experience
For employers
- Cross-product reporting provides transparency
- Bundling life and supplemental health products which may provide discounts and additional tech credits. Availability may vary by state.
- Option to elect longer supplemental health product rate guarantees
For employees
- We strive to pay the most supplemental health claims in the industry
- Medical claims integration through Reclaim
- Expanded gender definition and preferred name
- Contact-free medical underwriting
- 99% of applicants don’t require an in-person exam4
- Approx. 91% of online EOI decisions are made within one business day4
Commitment to ethical artificial intelligence (AI) practices
Guided by human oversight to help safeguard privacy and security, AI is a critical tool used to enhance our service delivery and customer experiences.
We’re using AI to:
- Generate new hire emails to offer personalized coverage recommendations
- Provide real-time support with the AI-driven chatbot within the Benefit Scout decision-support tool
- Process supplemental health claims for faster payment
- What makes our approach special is the combination of advanced AI technology and human expertise, providing the accuracy of Securian’s experienced claims examiners, backed by cutting-edge technology
Exceptional service shouldn’t be an exception
Any company can claim to be a leader and innovator in service excellence. We let our results speak for themselves.
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Source: Securian Financial Customer and Channel Partner Insights, December, 2024.
Financial strength matters
Our high ratings and financial strength are a testament to our long-term focus, aided by our mutual holding company structure which allows us to put our energy into serving the needs of our customers and channel partners.
Emergency Transport Protection powered by MASA is offered through Obsidian Insurance Company, with its principal place of business at 1330 Avenue of the Americas, Suite 23A, New York, NY 10019. Coverage is not available in all states and is subject to the company underwriting guidelines and the issued policy. Policy forms and policy terms may vary by state and territory.
MASA and Obsidian are not affiliates of Securian Financial Group, Inc.
Value-added services availability and features may vary by state. Your Securian Financial representative can confirm availability.
The relationship between The Empathy Project Inc. and Securian Financial Group, Inc., is that of independent contractor. These services are not affiliated with Securian Financial Group, Inc., or its group contracts and may be discontinued at any time. Certain terms, conditions, and restrictions may apply when utilizing the services. The Empathy Project Inc. is responsible for the services it provides and does not have the power or authority to obligate or bind Securian Financial Group, Inc., in any manner beyond that which is contractually agreed to by the parties.
Access to BenefitBump is not contingent upon participation in the group hospital indemnity insurance product, nor any other product offered by Securian Financial Group, Inc. and its insurance company subsidiaries. The relationship between BenefitBump, LLC and Securian Financial Group, Inc., is that of independent contractor. BenefitBump, LLC is responsible for the services it provides and does not have the power or authority to obligate or bind Securian Financial Group, Inc., in any manner beyond that which is contractually agreed to by the parties.
Services provided by Reclaim are their sole responsibility. Reclaim is not affiliated with Securian Financial and its services may be discontinued at any time. Certain terms, conditions and restrictions may apply when utilizing the services.
Benefit Scout is an educational tool designed to help you understand and make decisions about your employee benefits.
For more information about the rating agencies and to see where our ratings rank compared to other ratings, please see our website at securian.com/ratings.
Ratings for financial strength and claims-paying ability are important; however they are not reflective of the performance of any registered securities or variable subaccounts. All ratings information as of June 2023. Securian Financial Group, Inc., is a part of an insurance company holding group. These ratings are assigned to the following Securian Financial Group member companies: Minnesota Life Insurance Company and Securian Life Insurance Company.
This material provides general information to the recipient. Securian Financial cannot provide legal or tax advice, including but not limited to questions regarding ERISA and Health Savings Accounts. Any questions regarding these topics should be directed to your legal and tax advisors.
1. As of November 2024.
2. Direct group life insurance in force as of December 31, 2023 on a consolidated basis. Source: S&P Global Market Intelligence. This statistic reflects the insurance subsidiaries of Securian Financial Group, Inc., Minnesota Life Insurance Company and Securian Life Insurance Company.
3. As of October 31, 2024.
4. Based on Securian Financial’s underwriting data 1/1/2023-12/31-2023.
DOFU 4-2025
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