Employees want and expect ongoing communication. We can help.

There are many reasons to communicate benefits information to employees, including supporting their overall well-being and attracting and retaining talent. Another good reason: They expect it.

Our customer experience data shows that:

• 78% of employees expect information about their benefits
• 61% of employees want information from the carrier or from both their employer and carrier

Increase engagement with Securian-led communications

Together with our employer clients, we offer multi-channel communications designed to help employees select the right coverage at the right time.

When we communicate directly with your employees, engagement can increase on your communications and educational tools.

It's important your employees understand their benefits to prepare them for life's curveballs and help protect their financial future.

See how more engagement increases participation

Explore the case studies below — representing employers with different product offerings — to see how our personalized communications can help motivate employees to enroll and utilize their benefits.

Campaign resulted in 47% employee supplemental life participation

Our experienced marketing team collaborated with a 
healthcare company to develop a marketing campaign to promote and communicate the company's life insurance benefits to employees.

This campaign led to a 2% increase in supplemental employee participation. It included a mix of communications sent by Securian and by the healthcare company to increase benefits awareness and gave employees the opportunity to engage with Benefit Scout®, our online decision support tool.

Communications included:

• Emails sent throughout annual enrollment period
• Quarterly newsletter content corresponding with themes of company communication
• Benefit Scout promotion and education

View sample materials

23% increase in educational microsite visits

Together with a large manufacturer, we developed a marketing plan with the goal of increasing education and enrollment in their supplemental health products. Sustained year-over-year marketing resulted in at or above book-of-business participation rates.

These strategies spanned employee communication preferences, increased awareness of the company's benefits, and encouraged employees to engage with their microsite resulting in a 23% increase in microsite visits.

Communications included:

• Educational microsite
• Health and wellness flyers
• Proactive claims email
• Webinar presentations

View a sample materials

6.5% increase in participation rates

As our stories show, a mix of communications is the key to successful engagement. The benefits communication for this manufacturing client included a variety of marketing communications.

Communications included:

• Educational microsite enhancements
• Refreshed product plan summaries
• Enrollment postcard educating on the value of benefits  
• Reminder email encouraging employees to enroll
• Overview flyers

See materials to help you communicate.

• View supplemental health materials
• View life materials