Skip to main content
Securian Financial Home

Snapshot

March 2025

The economic impacts of family building benefits

The people we love mean everything to us. Whether it’s our chosen family or relatives by blood, expanding the branches of our family trees is often human nature. And while building a family can be one of life’s greatest joys, it’s also more complicated – and expensive – than it’s ever been. 

The financial, mental and emotional demands of having or guiding a child through life often stop people from taking on parenthood. As these challenges grow alongside an increase cost pressures and an increasing need for fertility intervention, more employees are looking to their workplaces for family-building benefits that offer the support they need to make their dreams of parenthood a reality.

Securian Financial recently conducted a two-pronged research effort, including qualitative discussions with HR Decision-Makers at Fortune 500 companies and a proprietary survey of more than 2,500 employees from various organizations to explore evolving family structures in the U.S., the impacts of a volatile economic landscape on family formation, and the shifting expectation of employer-provided benefits. Dig into the full report below - we think you’ll find them interesting!

A sneak peek at our findings:

  • 64% of employees agree they take current economic conditions – such as inflation, job security, cost of living – into account when making decisions about starting or expanding family.
  • 13% of employees have experienced challenges accessing existing family-building benefits. 
  • 73% of millennials are more likely to stay with an employer based on family-building benefits.
  • 75% of Gen Z are more likely to choose an employer based on family-building benefits.

Securian is here to help with wide-ranging wellness solutions and innovative supplemental health options to support employees and their loved ones.

All statistics cited are from the Future of Family: Why family-building benefits are essential to engage tomorrow’s workforce study, 2025.  Study/survey participants were compensated for their time.

Insurance products are issued by Minnesota Life Insurance Company or Securian Life Insurance Company, a New York authorized insurer. Minnesota Life is not an authorized New York insurer and does not do insurance business in New York. Both companies are headquartered in Saint Paul, MN. Product availability and features may vary by state. Each insurer is solely responsible for the financial obligations under the policies or contracts it issues.

DOFU 3-2025

4291056